01
Engineering leadership
Years spent leading engineering teams, setting architecture and taking responsibility for production systems.
About Simplify
We have been building software for companies since 2014.
Simplify grew out of Xprt, a software development company that has spent more than a decade designing, building and shipping products for dozens of clients in Israel and abroad. Today we bring that experience to AI and automation.
2014
Where it started
More than a decade of software delivery.
DOZENS
Happy clients
Startups, growing companies and established organisations.
30
Engineering organisation led
Around 30 engineers spanning product, software and cloud.
PRODUCTION
Where it counts
We build systems that people rely on to do real work.
Our story
Simplify is a new focus built on more than a decade of software work.
Xprt started in 2014 as a software development company. Since then we have designed and built web and mobile products, cloud systems and complex integrations for dozens of companies in Israel and abroad.
The people behind Simplify have founded technology companies, served as CTOs and VPs of Engineering, and led product and engineering organisations of up to 30 engineers. We have worked across the entire product lifecycle: from the first wireframe and line of code to architecture, scaling and day-to-day production ownership.
Our experience spans financial and healthcare products, developer tools, cloud infrastructure, web and mobile applications, open-source software and systems used at scale. Some products began with us; others came to us when they needed to grow, stabilise or be rebuilt.
Simplify is the next chapter of that work. AI has changed what can be built in ten days, but not what makes software useful: understanding the real problem, working closely with the people who have it, and staying responsible until the solution works in production.
What we bring
Senior product and engineering experience, applied directly to the work.
02
Products from zero to scale
Research, UX, product decisions, implementation, infrastructure and the less glamorous work of keeping a product healthy as it grows.
03
Across the stack
Web, mobile, cloud, distributed systems, integrations and developer infrastructure. We choose technology to fit the problem.
04
AI when it helps
We use AI when it improves the result, and conventional software when that is the better answer. The measure is what changed for the client.